APARTMENT ADVERTISING
Advertise with Zillow Rentals
Want to get more renters in the door? Partner with the #1 most-visited rentals network1 to achieve more for your business.
#1
most-visited rentals network¹
2.4x
more visits than the nearest competitor²
4.6M+
prospects delivered to multifamily rental properties monthly³
#1
most-visited rentals network¹
2.4x
more visits than the nearest competitor²
4.6M+
prospects delivered to multifamily rental properties monthly³
Drive more value for your business
Get real results with powerful multifamily marketing. Zillow Rentals offers flexible advertising packages, detailed market insights and dedicated support to optimize your ROI.
More exposure
Reach zillions of renters on the largest and fastest-growing rental network.¹
More high-intent renters
Attract renters with detailed listings that help them understand your property, units and eligibility requirements.
More insights
Optimize your strategy and maximize returns with data-driven insights.
Your all-in-one account portal
Easily manage your Zillow advertising account with 24/7 access to billing, performance analytics and more.
Choose your perfect multifamily advertising solution
Multifamily advertising tailored to your business, whether you manage 25 units or thousands. Choose what works now and adjust as you grow.
Signature
Get the highest level of exposure and more insights to maximize your reach.
Includes everything in the Premium package, plus:
- High-visibility map marker
- Dynamic feature image on listing
- Advanced Moody’s Market Report
Premium
Exposure beyond the Zillow network, including Facebook and Instagram.
Includes everything in the Enhanced package, plus:
Enhanced
Increase your local exposure with prominent ad placement.
Includes everything in the Base package, plus:
- Sponsored placement in search results
- Link to your community's website
Base
Receive exposure on the most-visited rental network.
- List and gain exposure on Realtor.com
- List your property on Zillow, Trulia, and Hotpads
- Property Verified source badge
- Dedicated partner success manager
Base
Receive exposure on the most-visited rental network.
- List and gain exposure on Realtor.com
- Listings on Zillow, Trulia and Hotpads
- Customizable, content-rich listings with Zillow 3D Home® tours
- Verified source badging to stand out to renters
- Dedicated partner success manager
Do you manage single-family properties?
Syndicate listings
Streamlined solution for property managers using third-party feed services.
Rental Manager
Where landlords post listings, screen tenants, collect rent and more.
Reach the most renters
With Zillow Rentals, your listings will be featured on Zillow, Hotpads, Trulia and Realtor.com.4 We’re also adding millions of unique visitors with our exclusive syndication of multifamily listings to Realtor.com5 and national renter marketing campaign.6
Save time with informed renters
With Zillow Rentals, 70% of leads include a detailed renter profile with information like income, credit score, desired move-in date and more.7
Strengthen your marketing strategy
Inform your decision-making and maximize your return on ad spend with property, renter and market insights. With Zillow Rentals, you have the flexibility to adjust and optimize your property exposure across your portfolio.
Property management resources
Getting Your Tenants to Renew Their Lease
Frozen Pipes and Other Winter Issues Your Tenants Aren’t Taking Care Of
Essential Online Tools for Property Managers and Renters
Your Guide to 2024: Zillow Rentals Consumer Housing Trends Report
Property management resources
Rental management, tips, tools & trends
Getting Your Tenants to Renew Their Lease
Frozen Pipes and Other Winter Issues Your Tenants Aren’t Taking Care Of
Essential Online Tools for Property Managers and Renters
Your Guide to 2024: Zillow Rentals Consumer Housing Trends Report
1Comscore Media Metrix® Multi-Platform: Custom-defined list: Zillow Rentals + Realtor.com Rentals, Jan ‘24-Sept ’24 data uses a custom Audience Duplication UV number for [E] Zillow Rentals & [E] Realtor.com Rentals to reflect new partnership), Apartments.com Network, Rent. Network, Apartment List Sites, and Zumper Inc, Total Audience, Jan 2024-Sept 2024, U.S.
2Comscore Media Metrix® Multi-Platform: Custom-defined list: Zillow Rentals + Realtor.com Rentals, Oct ‘23-Sept ’24 data uses a custom Audience Duplication UV number for [E] Zillow Rentals & [E] Realtor.com Rentals to reflect new partnership), Calculated total unique visitors based on non-shared unique visitors, Apartments.com Network, Total Visits, Oct 2023-Sept 2024, U.S.
3Zillow Internal Data, Average monthly reporting of Email Lead+ Phone Lead + Web Referrals Metrics through Zillow Rental Network, consisting of Zillow.com, Hotpads.com, and Trulia.com, Oct 2023-Sept 2024.
4Only included in select advertising package tiers.
5Comscore Media Metrix® Multi-Platform, Realtor.com Rentals, Zillow Rentals, Calculated Average Non-Shared Unique Visitors, Desktop and Mobile, Jan-Dec 2023, U.S.
6Zillow Internal Data.
7Zillow Internal Data, Feb 2022. Detailed Renter Profile defined as a profile with either (i) yearly income and credit score, or (ii) at least five fields completed.
