Become a Premier Agent partner
Zillow connects a Premier Agent partner with an active home buyer every four seconds. As a Premier Agent partner, you’ll receive:
- Targeted advertising
- Motivated buyer leads
- Detailed analytics & ROI reports
Why Zillow works for agents
More transactions were closed on average by agents who use Zillow Premier Agent than agents who don’t.
Of home buyers used Zillow as part of their homebuying journey.
Of all home buyers in the U.S.
sought a Zillow Premier Agent partner in 2023.
Why Zillow works for agents
More transactions were closed on average by agents who use Zillow Premier Agent than agents who don’t.
Of all home buyers in the U.S. used Zillow Group as part of their homebuying journey in 2023.
of all home buyers in the U.S.
sought a Zillow Premier Agent partner in 2023.
Grow your agent business
Zillow offers a proven platform to help solo agents, teams and brokerages.
Grow your agent business
Zillow offers a proven platform to help solo agents, teams and brokerages.
How does Premier Agent work?
Learn how Zillow connects you with high-intent buyers.
A buyer clicks “Contact agent” or "Request a Tour"
Across Zillow, Trulia, StreetEasy, and Hotpads, the buyer fills out their contact info to start the process or requests a tour.
We verify they are looking to buy
Buyers who are connected live are vetted based on their timeline to buy.
We connect you to them
We transfer buyers who indicated they are ready to speak with you or schedule a tour. When available, we pass their tour request details directly for Real-Time Touring connections.
You are their “go-to” agent
After the call or confirmed tour, you get a My Agent relationship where we assign that buyer to you for all listings across Zillow and a snapshot of the buyer’s key details.
And get client insight tools
When you get a My Agent relationship with these buyers, you unlock actionable insights about their browsing activity on Zillow, empowering you to provide superior service.
Ready to connect with buyers?
Schedule a free consultation to see Premier Agent in action and learn how it can help you connect with motivated buyers in need of your expertise.
Agents often ask:
- What is Zillow Premier Agent?
Zillow Premier Agent connects real estate professionals with buyers and sellers. You’ll receive connections through live calls, emails, tours, and pre-approved buyers. For a comprehensive overview, visit our Zillow Premier Agent 101 page.
- How much do Zillow leads cost? / How much does Zillow Premier Agent cost?
The price for Zillow Premier Agent leads varies by market, home values, expected connections, and more. The average cost per lead in major metro areas is $223 and $139 in non-major metros. For a personalized cost estimate connect with a Zillow business advisor to create a tailored Premier Agent package.
- Is being a Premier Agent worth it?
Yes, for many realtors, Zillow Premier Agent is worth it. Zillow leads are active homebuyers, making them warm leads who are ready to connect. Zillow's data shows that agents using Premier Agent close 60% more transactions than those who don’t. For testimonials from our agents, see below.
- How do I create a Premier Agent account on Zillow?
To create a Premier Agent account, connect with a Zillow business advisor to determine which Premier Agent program is right for you. We'll provide step-by-step instructions to set up your account and benefits.
- How do Premier Agent contracts work?
Contracts are not required, but there are benefits to signing a contract like discounts and prioritized access to new inventory. We offer 6-month contracts as that is the minimum recommendation of time to see the most value out of your Zillow investment.
Become a partner with Zillow today
Take your agent business to the next level
Hear from current Premier Agent partners
See the results agents are getting after partnering with Zillow.
Ready to connect with buyers?
Schedule a free consultation to see Premier Agent in action.
How to partner with Zillow
or give us a call (855) 885 0115
1. Fill out your info
Tell us your current business goals, budget, lead generation sources and pain points.
2. Talk to a consultant
We’ll set up a meeting to show how Premier Agent can help you identify areas with the most active buyers.
3. Choose a custom plan
We’ll deliver a personalized Zillow Premier Agent package uniquely designed to help you.
How to become a Premier Agent partner
1. Fill out your info
Tell us your current business goals, budget, lead generation sources and pain points.
2. Talk to a consultant
We’ll set up a meeting to show how Premier Agent can help you identify areas with the most active buyers.
3. Choose a custom plan
We’ll deliver a personalized Zillow Premier Agent package uniquely designed to help you.
or give us a call (855) 885 0115
How to become a Premier Agent partner
1. Fill out your info Tell us your current business goals, budget, lead generation sources and pain points.
2. Talk to a consultant We’ll set up a meeting to show how Premier Agent can help you identify areas with the most active buyers.
3. Choose a custom plan We’ll deliver a personalized Zillow Premier Agent package uniquely designed to help you.
or give us a call (833) 924-2739
Find the right solution for your role
Learn how these Premier Agent offerings apply to you.
I'm an individual agent
Whether you’re working alone or as part of a team, instantly connect with buyers and gain insights to help them find the right home faster.
I lead a team of agents
Help your team of up to 10 agents thrive with high-quality leads and tools to track your agents’ progress.
I lead a brokerage
Generate new leads, strengthen your conversion strategy and manage agents’ performance for teams of 11 or more.
Keep up with the latest real estate news
Get insights that help you thrive
Subscribe to our monthly agent newsletter for the latest market reports, industry analysis, product updates and more.
6 Helpful AI Prompts That’ll Save Real Estate Agents Time
How This Broker Structures Meetings to Help Her Team
Learn how these offerings apply to you:
I'm an individual agent
I lead a team of agents
I lead a brokerage
Keep up with the latest real estate news
Get insights that help you thrive
Subscribe to our monthly agent newsletter for the latest market reports, industry analysis, product updates and more.
6 Helpful AI Prompts That’ll Save Real Estate Agents Time
How This Broker Structures Meetings to Help Her Team Thrive
or call 855-885-0115
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