Welcome to 254 Royal Bluff Rd., a custom luxury home located in Williams Farm, an established upscale community in the city limits of Jacksonville NC. Builder/owner design, unique floor plan, 4 bedrooms, 5 full baths, 2 half baths, 8606 hsf, complete with high end finishes, loaded with upgrades. Oversized 3.4 acre lot lined with mature landscape and river rock. Beautiful brick home with stone accents. A grand front porch with travertine flooring, tongue and groove ceiling, and oversized arched door and windows. 3 car side entry garage. Detached garage set off to the right. The curb appeal is unreal. Step into the foyer and into an elevated lifestyle. Gorgeous Brazilian cherry hardware flooring, custom arches and doorway casings, built in cabinetry, stunning 12ft sliding glass doors allowing view to an outdoor oasis. 3-piece crown molding, 8'' baseboards, upgraded lighting and fixtures. It's captivating at first glance. You will need to walk through slowly to take it all in. All of the conveniences, every room. 20 x 16 formal dining room, tray ceiling, wainscoting. Sitting room with gas fireplace, custom mantel. Open wet bar and eat in kitchen. A luxury kitchen with 2 dishwashers, 48'' GE Monogram appliances, propane dual ovens, microwave cabinet, pantry cabinet plus walk in pantry, custom range hood and pot filler, quartz countertops, tile backsplash, a chefs dream. This open floorplan sets a tone and ambiance; it's beautiful, functional, and a great space for entertaining. The owner's suite is also adorned with 12ft double tray ceilings and 8ft doors leading to the backyard oasis. This suite also features a 2-way mirror/television, gas fireplace, 2 huge walk-in closets with built ins, and a kitchenette with refrigerator. The owner's bathroom suite is dazzling with custom octagon ceilings with stately chandelier, grand soaking tub center of the room, custom cabinets with built in laundry baskets, linen and toilet closets, and double steam shower. Bedrooms 3 and 4 feature tray ceilings with charming window seating, large walk-in closets and a full bathroom in each with custom mirrors and fixtures. Guest bedroom features tray ceiling with full bath. The main level also features a one-of-a-kind theater room with barrel ceilings and a 60 x 136 projector screen, surround sound and built in bar top. Pocket doors lead to entertainment/game room. Pool table conveys. Main level also features a half bath, functional mudroom with built ins and a true dream laundry room with lots of cabinets, counter space, sink and built in ironing board. The upstairs consists of a 41 x 18 playroom accented by whimsical light fixtures and dormers. Complete with a half bath. This room also features a kitchenette area with a sink and mini fridge. The home gym is also located on the second floor. Quality equipment will convey. The back porch leads to your own piece of paradise. At first glance there is beautiful tongue and groove ceilings, travertine floor, and outdoor see through gas stone fireplace, and inground pool with tanning ledge and custom slide. One-of-a-kind PARADISE! The hot tub also loops into the pool. All of which can be operated on/off through a phone app. Convenient. The outdoor kitchen boasts weatherproof cabinets, refrigerator, ice maker, built in grill with double burner. Full bathroom off of the back porch with custom tile shower. This can be your very own paradise where you can host fabulous parties for your friends. Additional features include whole house window shutters and custom window treatments, home audio, additional storage on second floor, gutters on entire house, Zoysia grass. 1" water tap to house for greater pressure; second water tap for whole yard irrigation. The list goes on and on. This beauty is a true dream home, a sanctuary. Call today for a private tour.
Pending
$2,000,000
254 Royal Bluff Road, Jacksonville, NC 28540
4beds
8,606sqft
Est.:
Single Family Residence
Built in 2014
3.39 Acres Lot
$1,879,000 Zestimate®
$232/sqft
$146/mo HOA
What's special
Home audioDetached garageUpgraded lighting and fixturesZoysia grassPool table conveysGutters on entire houseBuilt in cabinetry
- 51 days |
- 983 |
- 28 |
Zillow last checked: 7 hours ago
Listing updated: March 16, 2026 at 11:06am
Listed by:
Terri Alphin Smith 910-358-1128,
Terri Alphin Smith & Co
Source: Hive MLS,MLS#: 100550947
Originating MLS: Jacksonville Board of Realtors
Facts & features
Interior
Bedrooms & bathrooms
- Bedrooms: 4
- Bathrooms: 7
- Full bathrooms: 5
- 1/2 bathrooms: 2
Rooms
- Room types: Dining Room, Breakfast Room, Family Room, Media Room, Other, Master Bedroom, Bedroom 2, Bedroom 3, Bedroom 4, Bonus Room
Primary bedroom
- Level: Main
- Dimensions: 18 x 19
Bedroom 2
- Level: Main
- Dimensions: 14 x 16
Bedroom 3
- Level: Main
- Dimensions: 14 x 18
Bedroom 4
- Level: Main
- Dimensions: 15 x 17
Bonus room
- Level: Second
- Dimensions: 12 x 25
Bonus room
- Level: Second
- Dimensions: 41 x 18
Breakfast room
- Level: Main
- Dimensions: 23 x 19
Dining room
- Level: Main
- Dimensions: 20 x 16
Family room
- Level: Main
- Dimensions: 19 x 20
Kitchen
- Level: Main
- Dimensions: 19 x 18
Media room
- Level: Main
- Dimensions: 18 x 24
Other
- Description: Gym
- Level: Second
- Dimensions: 50 x 16
Other
- Description: Game Room
- Level: Main
- Dimensions: 18 x 20
Other
- Level: Main
- Dimensions: 20 x 13
Other
- Description: Sitting Area
- Level: Main
- Dimensions: 14 x 15
Heating
- Electric, Heat Pump
Cooling
- Central Air
Appliances
- Included: Built-In Microwave, Refrigerator, Double Oven, Disposal, Dishwasher, Gas Range
- Laundry: Laundry Room
Features
- Sound System, Master Downstairs, Walk-in Closet(s), Tray Ceiling(s), High Ceilings, Entrance Foyer, Mud Room, Kitchen Island, Ceiling Fan(s), Pantry, Walk-in Shower, Wet Bar, Blinds/Shades, Built-in Features, Eat-in Kitchen, Gas Log, Walk-In Closet(s)
- Flooring: Carpet, See Remarks, Hardwood
- Has fireplace: Yes
- Fireplace features: Gas Log
Interior area
- Total structure area: 8,606
- Total interior livable area: 8,606 sqft
Property
Parking
- Total spaces: 5
- Parking features: Concrete, Garage Door Opener
- Has attached garage: Yes
Features
- Levels: Two
- Patio & porch: Covered, Patio, Porch, Front Porch, Rear Porch
- Exterior features: Outdoor Shower, Outdoor Kitchen, Outdoor Grill
- Pool features: In Ground
- Fencing: Metal/Ornamental
- Has view: Yes
- View description: See Remarks
- Frontage type: See Remarks
Lot
- Size: 3.39 Acres
- Features: Landscaped, Sprinklers in Front, Sprinklers in Rear
Details
- Parcel number: 340a88
- Zoning: RSF-7
- Special conditions: Standard
Construction
Type & style
- Home type: SingleFamily
- Property subtype: Single Family Residence
Materials
- Brick, Stone Veneer
- Foundation: Crawl Space
- Roof: Shingle
Condition
- New construction: No
- Year built: 2014
Utilities & green energy
- Sewer: Public Sewer
- Water: Public
- Utilities for property: Sewer Connected
Community & HOA
Community
- Security: Security System, Smoke Detector(s)
- Subdivision: Williams Farm
HOA
- Has HOA: Yes
- Amenities included: Clubhouse, Pool, Gated, Maintenance Common Areas, Maintenance Roads, Management, Street Lights, Taxes
- HOA fee: $1,747 annually
- HOA name: Williams Farm
Location
- Region: Jacksonville
Financial & listing details
- Price per square foot: $232/sqft
- Tax assessed value: $1,121,058
- Annual tax amount: $14,069
- Date on market: 1/23/2026
- Cumulative days on market: 52 days
- Listing agreement: Exclusive Right To Sell
- Listing terms: Cash,Conventional,FHA,VA Loan
Estimated market value
$1,879,000
$1.79M - $1.97M
$3,622/mo
Price history
Price history
| Date | Event | Price |
|---|---|---|
| 3/16/2026 | Pending sale | $2,000,000$232/sqft |
Source: | ||
| 3/6/2026 | Listing removed | $2,000,000$232/sqft |
Source: | ||
| 1/23/2026 | Listed for sale | $2,000,000+1233.3%$232/sqft |
Source: | ||
| 2/14/2014 | Sold | $150,000-46.2%$17/sqft |
Source: Public Record Report a problem | ||
| 11/15/2011 | Listing removed | $279,000$32/sqft |
Source: Listhub #111238 Report a problem | ||
| 4/29/2011 | Listed for sale | $279,000$32/sqft |
Source: Listhub #111238 Report a problem | ||
Public tax history
Public tax history
| Year | Property taxes | Tax assessment |
|---|---|---|
| 2025 | $14,069 | $1,121,058 |
| 2024 | $14,069 +0% | $1,121,058 |
| 2023 | $14,068 0% | $1,121,058 |
| 2022 | $14,069 +9.3% | $1,121,058 +17.3% |
| 2021 | $12,876 | $955,890 |
| 2020 | $12,876 | $955,890 |
| 2019 | $12,876 -6.8% | $955,890 -6.8% |
| 2018 | $13,816 +3% | $1,025,680 +0.7% |
| 2017 | $13,409 | $1,018,160 |
| 2016 | $13,409 +17.1% | $1,018,160 +17.1% |
| 2015 | $11,455 | $869,790 |
Find assessor info on the county website
BuyAbility℠ payment
Est. payment
$11,097/mo
Principal & interest
$9851
Property taxes
$1100
HOA Fees
$146
More affordability tools
Climate risks
Neighborhood: 28540
Nearby schools
GreatSchools rating
- 8/10Parkwood ElementaryGrades: K-5Distance: 0.8 mi
- 6/10Northwoods Park MiddleGrades: 6-8Distance: 0.7 mi
- 6/10Jacksonville HighGrades: 9-12Distance: 1.5 mi
Schools provided by the listing agent
- Elementary: Parkwood
- Middle: Northwoods Park
- High: Jacksonville
Source: Hive MLS. This data may not be complete. We recommend contacting the local school district to confirm school assignments for this home.
Local experts in 28540
- North Carolina
- Onslow County
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- 254 Royal Bluff Road






